On Teaching College: Interview with Norman Eng | Doug Lemov

Norman Eng is a doctor of education with an unusual background. As an advertising executive prior to his teaching career, he helped clients realize their communication goals and took away a major lesson—know your target audience. This informed his understanding of teaching as an elementary school teacher and then as an adjunct assistant professor of childhood education for the City University of New York.  Eng used his insights from these three diverse fields—marketing, K–12 education, and higher education—to write his book Teaching College, which has proven  popular and exposed the need for…

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