Don’t Say “Ava.” Say “Switch” | Doug Lemov

I’m watching a coach whom I’d arranged to tape to see top coaches in action.  I’m going to share some video of him soon. But i want to share one thing that he’s doing in his session that’s really strong.  He’s teaching his players HOW to communicate.  For example he stopped one exercise and told a player who was calling for the ball the 1) be loud and demanding when she was that open and 2) “Don’t call her name.  That doesn’t help.  Call “Switch.” She knows what that means.”  Previously he stopped the girls and said, “Yes, Natalie. Using the word ‘split’ is perfect there. It tells her exactly…

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